What is Domain and Types

• TLD, SLD, TLD Domain
• Domain Registration
• What is Web Hosting Server
• Windows Server
• Linux Server
• What is Digital Marketing?
• ROI between Digital and Traditional Marketing?
• Discussion on E-Commerce
• Discussion on new trends and current scenario of the world?
• How is it different from Traditional Marketing?
• Setting up a vision, mission, and goals of Digital Marketing

• DNS Server
• What is Website?
• Dynamic, Static Websites
• Domain and Hosting registration
• Linking your domain to the Hosting
• Creating a Wordpress website
• Managing a Wordpress website.
• Free website creation
• Free webmails Creation up to 5
• Free database Creation

• Understanding the organizational structure
• Operations within the organization
• Importance of understanding the business operations
• Importance of Digital Marketing for a business

• What is Search Engine Optimization?
• History of Search engines?
• How is SEO important in Digital Marketing?
• How is search engine important for companies?
• How can search engine impact the brand and sales of a company?
• How does search engine algorithm work?
• Components of a search engine?
• Different types of search engines?
• Operators used in search engine
• Algorithms used in SEO
• Updates of SEO
• Site Structure Analysis
• Competitive and Exact Title Creation
• Meta Keywords Creation
• Meta Tag Optimization as per Keyword Research
• Perfect navigation as per the theme
• Breadcrumb Optimization
• Checking Broken Links
• Creating Sitemaps (HTML, XML, ROR, Text Sitemap)
• Usage of Robots.txt in order assist crawler
• Robots.txt File Creation and validation
• Internal navigation
• Content Optimization as per Keyword Density, Proximity, Prominence
• 301 redirection for canonicalization problem
• Content Negotiation and Modification
• Regular Updation of the Sitemaps
• Create Custom Error 404 Page Optimization
• Heading Hierarchy (1H1, 2H2, 4H3,8H4 ..)
• Image Optimization, Using Alt
• Google Analytics Account Set
• Create and Manage Google Webmaster Tool

• What is Link Building
• One Way link building
• Two Way or Reciprocal link
• Link Wheel Building
• White Hat Link Building
• Black Hat Link Building
• Grey Hat Link Building
• Google Panda Algorithms
• Google Penguin Algorithms
• Google Page Rank Algorithms
• Google Hummingbird Algorithms
• Page layout Algorithms
• Search Engine submission
• Directory submissions
• Dmoz Listing
• Forum Creation / submissions
• Blogs Creation, Posting and Commenting
• Blog Post Message Creation and Submission
• Articles Creation, Distribution and Commenting
• Press Release Creation and Distribution
• Newsletter posting and News Syndication
• Forums Posting and Comments
• Favicons Creation
• B2B Posting
• Driving traffic through dedicated Social Networking
• Facebook Marketing (Fan Pages and Profiles)
• Twitter Marketing
• Social Bookmarking Strategy and Implementation
• Podcasting: Audio and Video Optimization
• Promoting Subsequent pages of the Website
• Google Site Map Submission
• Yahoo Site Map Submission
• Social Bookmarking SBM
• Social Networking
• Classified Ad Creation and Submission
• Posting in other Content Network
• Blog Creation and Commenting
• RSS Feed Creation and Validation
• Link Building
• Link Popularity Monitoring and Reporting
• Listed on Google/Yahoo Local Business Center
• Wikki Submission

• Introduction to Online Marketing
• Types of Online Marketing
• Introduction to Social Media

Facebook Marketing
Facebook Marketing introduction

Advantages of Facebook Marketing
• What is Open Graph
• Local business page creation
• Fan page creation
• Brand page creation
• Organization page creation
• Adding own logos and banners in facebook
• How to promote your Facebook page

Introduction to FBML
Advantages to FBML
Facebook optimization techniques

• Creating a Facebook Application

Linking with YouTube Creating Events in Facebook

• Do's and Don'ts in Facebook
• Facebook credits
• Facebook Connect (Like, Share, Comment)
• Increase Facebook likes

Twitter Marketing

What is Twitter?

Why we use twitter?

• witter Demographics
• How to Setup a Twitter account

What is Twitter Lingo

• What is Tweet for pay

Twitter Account Promotion

• Tweeting (Responding to others, RT, HashTags, Direct Messages)

What is Twitiquette

• Why use Short URL in Twitter

Google Plus Marketing

• What is Google Plus
• Google Plus Features
• Google Plus: Circles, Hangouts, Stream

Integration with your site

• Promoting a Brand on Google+
• Google Plus for Businesses
• Google Plus Tools and Techniques

LinkedIn Marketing

• What is LinkedIn
• LinkedIn advantages
• LinkedIn Groups
• LinkedIn events, messaging
• Creating the right profile and settings
• How to do link building in LinkedIn
• Linkedin Company Pages

Social Networking Sites

• Digg
• Delicious
• StumbleUpon
• Reddit
• Fave It
• E-buzz

Web 2.0 Backlinks Building

• Blogger.com
• WordPress.com
• Webs.com
• Webnode.com
• Yola.com
• Blinkweb
• Clammo
• 360.com
• Adding Titles to blogs
• Adding Keywords to blogs
• Adding Description to blogs
• Building Backlinks from blogs
• Promoting Blogs ways

Content sharing

• Ezine articles approved
• Squidoo Lens Creation
• Hubpages Creation
• Slideshare
• Scribd

Photo and Slides Sharing

• Flickr
• TinyPic
• Slide Roll

• Facebook Marketing (paid)
• Twitter Marketing (paid)
• LinkedIn Marketing (paid)

• YouTube Channel Creation
• YouTube Video Optimization
• Video SEO
• Increase YouTube views, Subscribers
• YouTube Ads
• Dailymotion
• Vimeo Videos
• Metacafe
• Google Videos

Introduction to Google Ads
Types of Google Ads
Text Ads - Search Network

• Keyword
• Brand
• Remarketing Text Ads - RLSA

Google Display Network

• Image / Display Ads
• Text Ads
• Remarketing Ads

Video / YouTube Ads

• Pre-roll ads (Video ads)
• Image Ads
• Remarketing image ads
• Remarketing Video ads
• Shopping Ads
• Search network
• YouTube ads
• G-mail sponsored promotions (GSP)
• Gmail ads

Ad extensions

• Callout Extensions
• Sitelink extensions
• Structured Snippets
• Call extensions
• Price extensions etc.,

Ad groups and ads setup
Type of Ads

• Expanded text ads
• Ads examples
• Google ads responsive display ads
• Google auto ads suggestions - turn this off

Adwords Editor tool explained

• Editor overview
• How to setup campaign
• Ad groups & keywords setup
• Single keyword targeting (SKAG's)
• How to setup a campaing from Excel
• How to add different match type keywords in SKAG's
• How to get and post your campaign
• How to make multiple changes by copy / paste

Budget

• Increase conversions by optimising budget

Call Ads

• Call only ads

Campaign setup

• Campaign setup
• Location bids

Conversions & goals

• What are goals and conversions
• The only 3 google ads metrics you should focus on
• Front end and backend profits
• How to see your conversions in google ads
• How to setup converison tracking code
• Conversions vs All conversions
• Call conversions

Google Analytics

• How to link google analytics to Google Ads
• Google Analytics Goals

Google Display Networks - GDN

• GDN explained
• Google display network campaign setup
• How to save money on GDN
• Google display network targeting options

Gmail Ads

• Introduction
• Gmail metrics
• 8 Gmail targeting methods
• How to setup gmail ads campaign
• How to setup gmail ads adgroup
• How to create gmail video ads
• How to create gmail image ads
• Targeting: customer match audiences
• Targeting: affinity audiences
• Targeting: In market audineces
• 8 ways to optimise gmail ads

Keywords

• Exact Macth keywords
• Phrase Match keywords
• Negative Keywords

Quality Score

• Quality Score
• Qulaity score is an estimate of the quality of your ad, keyword and landing page
• Qulaity score is an estimate of the quality of your ad, keyword and landing page
• 10 - discounted by 50%
• Higher quality score can lead to lower prices and better positions
• 9 - discounted by 44%
• each keyword has quality score
• 8 - discounted by 37%
• QS is calculated on a 1-10 scale
• 7 - discounted by 28%
• Its components are expected click through rate, ad relevance & landing page
• 6 - discounted by 16%
• 5 Google Benchmark
• 4 - increased by 25%
• 3 - increased by 67%
• 2 - increased by 150%
• 1 - increased by 400%
• How do i see my quality score
• How google calculate your Cost Per Click
• Your price = the adrank of the advertiser below you / Your Quality Score + 0.78 rs
• How to do keyword research
• Use negative keywords to increase profitability
• Singular & Plural
• Research
• Use keyword.io tool
• Create negative keyword list
• Match types
• [exact]
• "phrase"
• broad match
• Search Query report
• Use negative keywords for both search & display campaigns
• Audit your negative keywords regularly
• GDN use broad match negatives only
• YouTube use placements or keywords
• Voice searches - use negaitve in 1st 10 words

Labels

• How to create labels
• How to apply & filter labels

Google ads landing page best practices
Top 6 tips to otimize your landing page

• Offer - clearly state your offer.
• Benefits & Features
• Simple layout - No navigation bar - hosted in subdomain
• Strong Call to action - call you / download / watch a video / PDF / Buy
• Forms - keep it very short
• Video

Landing page case study
How to improve landing page experience

• Offer relevant and original content
• Be fully transperant & trustworthieness on your site
• Make your website secure with SSL
• Make navigation easy
• Decrease your landinga page loading time

How to calculate max. cost per aquisation
5 deadly google ads mistakes to avoid

• How to craete custom columns
• Adwords preview & diagnosis tool
• Google Ads click fraud
• Google Ads Reporting

Optimization workflow

• Locations
• Ad schedule
• Ad schedule advanced
• Devices
• Improve Click through Rate - CTR
• Negative keywords
• Search term reports

Remarketing

• How to ceate YouTube remarketing lists in Google Ads

YouTube Video Ads

• Introduction
• How to grow your business with YouTube video ads
• Setup YouTube Account
• Setup Google Ads
• Link Google ads to YouTube
• Link Google Analytics
• Setup conversion tracking code
• Setup video remarketing list
• Setup Google ads remarketing tag
• Setup your 1st Video campaign
• Setup ad group & Targeting
• Creating ads

Targeting options

• Targeting: Affinity audiences
• Targeting: custom affinity audiences
• Targeting: In-market audiences
• Targeting: Life events
• Targeting: Remarekting
• Targeting: Upload Linkedin lists
• Targeting: Placements
• Targeting: Negative placements
• Targeting: Topic+Kewyords
• Campaign results
• Campaign optimisation
• Analyse Data using Excel
• Google Data Studio

How to setup your sales funnel
My Client Center - MCC
List Of 10,000+ Junk & Spammy URLs To Stop Wasting Your Budget On GDN
Google Ads Live Project.

• Navigate Google Analytics with ease
• Using Analytics as a part of SEO / SEM strategies
• Analyzing website traffic and content reports
• Setting up of goals, event and tracking campaigns
• Google Analytics Certification Guidance

Introduction

• When Social Media goes bad!
• The cost of a bad reputation

Establish a Foundation

• Protect your position Register Twitter, URLs, etc
• How to establish a Social Media company policy
• The socialisation of business: Public relations to human relations

Listen

• Free social media monitoring tools
• Search
• Paid for social media solutions
• What to do with the data

Respond

• Dealing with complaints
• What to do with praise
• Evangelist
• Crisis Q&A
• Complaint escalation plan

Engage

• Enhancing reputation online
• Be seen to listen
• Ask customers for feedback
• Build your customers into your R&D

• What is Mobile SEO?
• How to create a mobile site?
• Google Mobile
• Mobile Sitemap
• Search criteria for different smartphones
• Onsite Optimization Basics for moile
• Website Structure and Navigation in mobile
• Creating Filenames in Site
• Title Tag Optimization
• Meta Tags Optimization
• Copywriting and SEO Copywriting
• Header Optimization
• Anchor Links Optimization
• Snippets Creation for mobile

• Basics in ASO
• Important factors to get on top of the search list in play store and App Store
• Content optimization for App
• Importance of title tags in ASO
• Load time

• Softwares / Plugins
• Keyword Finders
• Search Ranking Softwares
• Content Spinners
• Plagiarism Checkers
• Authority Checkers
• Rank Checkers
• SEO Optimization Plugins – QK

• Google Search Console (Webmaster)
• A Key to SEO Training and Success
• How to Rank your Website in Specific Country
• Resolving Website Errors
• Geo-Targeting
• 301 Redirection
• Domain Optimization
• Spam Control
• Site Links Control
• Awesome tool to Check Incoming Links
• Malware Check

• SEO For Local Business
• How to rank a website in local searches
• Get Ranking on Local Keywords
• Verification and Installation Process
• How to Increase STAR Rankings
• Yellow Pages Creation

Google Ads - Fundamentals
• Search Ads
• Display Ads
• Shopping Ads
• Video Ads

App Install Ads
Facebook Blueprint Certification
Analytics Certification
Course Certification.