ExtraCourse is the NO.1 DIGITAL MARKETING Training institute offering the best DIGITAL MARKETING training in Hyderabad, expert guidance and 100% placement assistance..

Extra Course is a best digital marketing training institute in Hyderabad. We offer 100% practical driven program through our unique experimental learning, focus on comprehensive practical approach. We follow a holistic curriculum which has been designed by Industrial experts in a systematic approach from the beginner’s level to a more advanced study.

Holistic Curriculum | Complete Practical Driven Learning | Case Study Approach | Be a Future Ready

BECOME A DIGITAL MARKETING EXPERT

Key Highlights

  •  Curriculum is curated by Industrial Experts in Digital Marketing
  • Extensive study on case studies
  •  Handouts ,Exercises and Assignments on each and every topic in Digital Marketing
  • Work on Real-time Ad Accounts
  • 9 International certificates from Google Ads/ Bing/ YouTube/ HubSpot
  • 100+ Hands on Practical Assignments
  • Resume ;preparation
  • Mock Interviews
  • 100% Placement Assistance
  • Internship Assistance
  • Get Certified

Course Details

Coures Name
Type
Course Duration
Course Price
DIGITAL MARKETING
Training
2 Months
20,000/-
DIGITAL MARKETING
Workshop
1 Month
8,000/-
DIGITAL MARKETING
Training & Workshop
3 Months
25,000/-

Digital Marketing Course Modules

9 International Digital Marketing Certifications

Weekdays
50 hrs
9:00 AM to 7:00 PM
Saturday
50 hrs
9:00 AM to 7:00 PM
Sunday
50 hrs
Closed
Weekdays
50 hrs
Flexible Timings
Saturday
50 hrs
Flexible Timings
Sunday
Closed

Digital Marketing Training Content

  • What is Domain and Types
    • TLD, SLD, TLD Domain
    • Domain Registration
    • What is Web Hosting Server
    • Windows Server
    • Linux Server
  • What is Digital Marketing?
  • How is it different from Traditional Marketing?
  • ROI between Digital and Traditional Marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Setting up a vision, mission, and goals of Digital Marketing
  • DNS Server
  • What is Website?
  • Dynamic, Static Websites
  • Domain and Hosting registration
  • Linking your domain to the Hosting
  • Creating a WordPress website
  • Managing a WordPress website.
  • Free website creation
  • Free webmails Creation up to 5
  • Free database Creation
  • Understanding the organizational structure
  • Operations within the organization
  • Importance of understanding the business operations
  • Importance of Digital Marketing for a business
  • What is Search Engine Optimization?
  • History of Search engines?
  • How is SEO important in Digital Marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of a search engine?
  • Different types of search engines?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO
  • Site Structure Analysis
  • Competitive and Exact Title Creation
  • Meta Keywords Creation
  • Meta Tag Optimization as per Keyword Research
  • Perfect navigation as per the theme
  • Breadcrumb Optimization
  • Checking Broken Links
  • Creating Sitemaps (HTML, XML, ROR, Text Sitemap)
  • Usage of Robots.txt in order assist crawler
  • txt File Creation and validation
  • Internal navigation
  • Content Optimization as per Keyword Density, Proximity, Prominence
  • 301 redirection for canonicalization problem
  • Content Negotiation and Modification
  • Regular Updation of the Sitemaps
  • Create Custom Error 404 Page Optimization
  • Heading Hierarchy (1H1, 2H2, 4H3,8H4 ..)
  • Image Optimization, Using Alt
  • Google Analytics Account Set
  • What is Link Building
  • One Way link building
  • Two Way or Reciprocal link
  • Link Wheel Building
  • White Hat Link Building
  • Black Hat Link Building
  • Grey Hat Link Building
  • Google Panda Algorithms
  • Google Penguin Algorithms
  • Google Page Rank Algorithms
  • Google Hummingbird Algorithms
  • Page layout Algorithms
  • Search Engine submission
  • Directory submissions
  • Dmoz Listing
  • Forum Creation / submissions
  • Blogs Creation, Posting and Commenting
  • Blog Post Message Creation and Submission
  • Articles Creation, Distribution and Commenting
  • Press Release Creation and Distribution
  • Newsletter posting and News Syndication
  • Forums Posting and Comments
  • Favicons Creation
  • B2B Posting
  • Driving traffic through dedicated Social Networking
  • Facebook Marketing (Fan Pages and Profiles)
  • Twitter Marketing
  • Social Bookmarking Strategy and Implementation
  • Podcasting: Audio and Video Optimization
  • Promoting Subsequent pages of the Website
  • Google Site Map Submission
  • Yahoo Site Map Submission
  • Social Bookmarking SBM
  • Social Networking
  • Classified Ad Creation and Submission
  • Posting in other Content Network
  • Blog Creation and Commenting
  • RSS Feed Creation and Validation
  • Link Building
  • Link Popularity Monitoring and Reporting
  • Listed on Google/Yahoo Local Business Center
  • Wikki Submission.
    • Introduction to Online Marketing
    • Types of Online Marketing
    • Introduction to Social Media

    Facebook Marketing

    • Facebook Marketing introduction
    • Advantages of Facebook Marketing
      • What is Open Graph
      • Local business page creation
      • Fan page creation
      • Brand page creation
      • Organization page creation
      • Adding own logos and banners in facebook
      • How to promote your Facebook page
    • Introduction to FBML
    • Advantages to FBML
    • Facebook optimization techniques
      • Creating a Facebook Application
    • Linking with YouTube
    • Creating Events in Facebook
      • Do’s and Don’ts in Facebook
      • Facebook credits
      • Facebook Connect (Like, Share, Comment)
      • Increase Facebook likes

    Twitter marketing

    • What is Twitter
    • Why we use Twitter
      • witter Demographics
      • How to Setup a Twitter account
    • What is Twitter Lingo
      • What is Tweet for pay
    • Twitter Account Promotion
      • Tweeting (Responding to others, RT, HashTags, Direct Messages)
    • What is Twitiquette
      • Why use Short URL in Twitter

    Google Plus Marketing

    • What is Google Plus
      • Google Plus Features
      • Google Plus: Circles, Hangouts, Stream
    • Integration with your site
      • Promoting a Brand on Google+
      • Google Plus for Businesses
    • Google Plus Tools and Techniques

    LinkedIn Marketing

    • What is LinkedIn
    • LinkedIn advantages
    • LinkedIn Groups
      • LinkedIn events, messaging
    • Creating the right profile and settings
    • How to do link building in LinkedIn
      • Linkedin Company Pages

    Social Networking Sites

    • Digg
    • Delicious
    • StumbleUpon
      • Reddit
      • Fave It
      • E-buzz

    Web 2.0 Backlinks Building

    • Blogger.com
      • wordpress.com
    • webs.com
      • websnode.com
      • yola.com
    • Blinkweb
      • Clammo
      • 360.com
      • Adding Titles to blogs
    • Adding Keywords to blogs
    • Adding Description to blogs
      • Building Backlinks from blogs
    • Promoting Blogs ways

    Content sharing

    • Ezine articles approved
      • Squidoo Lens Creation
      • Hubpages Creation
      • Slideshare
    • Scribd

    Photo and Slides Sharing

    • Flickr
    • TinyPic
  • Slide Roll
  • Facebook Marketing (paid)
  • Twitter Marketing (paid)
  • LinkedIn Marketing (paid)
  • YouTube Channel Creation
  • YouTube Video Optimization
  • Video SEO
  • Increase YouTube views, Subscribers
  • YouTube Ads
  • Dailymotion
  • Vimeo Videos
  • Metacafe
  • Google Videos
    1. . Introduction to Google Ads
    2. Types of Google Ads
    • Text Ads – Search Network
      • Keyword
      • Brand
      • Remarketing Text Ads – RLSA
    • Google Display Network
      • Image / Display Ads
      • Text Ads
      • Remarketing Ads
    • Video / YouTube Ads
      • Pre-roll ads (Video ads)
      • Image Ads
      • Remarketing image ads
      • Remarketing Video ads
    • Shopping Ads
      • Search network
      • YouTube ads
    • G-mail sponsored promotions (GSP)
      • Gmail ads
    1. Ad extensions
    • Callout Extensions
    • Sitelink extensions
    • Structured Snippets
    • Call extensions
    • Price extensions etc.,
    1. Ad groups and ads setup
    2. Type of Ads
    • Expanded text ads
    • Ads examples
    • Google ads responsive display ads
    • Google auto ads suggestions – turn this off
    1. Adwords Editor tool explained
    • Editor overview
    • How to setup campaign
    • Ad groups & keywords setup
    • Single keyword targeting (SKAG’s)
    • How to setup a campaing from Excel
    • How to add different match type keywords in SKAG’s
    • How to get and post your campaign
    • How to make multiple changes by copy / paste
    1. Budget
    • Increase conversions by optimising budget
    1. Call Ads
    • Call only ads
    1. Campaign setup
    • Campaign setup
    • Location bids
    1. Conversions & goals
    • What are goals and conversions
    • The only 3 google ads metrics you should focus on
    • Front end and backend profits
    • How to see your conversions in google ads
    • How to setup converison tracking code
    • Conversions vs All conversions
    • Call conversions
    1. Google Analytics
    • How to link google analytics to Google Ads
    • Google Analytics Goals
    1. Google Display Networks – GDN
    • GDN explained
    • Google display network campaign setup
    • How to save money on GDN
    • Google display network targeting options
    1. Gmail Ads
    • Introduction
    • Gmail metrics
    • 8 Gmail targeting methods
    • How to setup gmail ads campaign
    • How to setup gmail ads adgroup
    • How to create gmail video ads
    • How to create gmail image ads
    • Targeting: customer match audiences
    • Targeting: affinity audiences
    • Targeting: In market audineces
    • 8 ways to optimise gmail ads
    1. Keywords
    • Exact Macth keywords
    • Phrase Match keywords
    • Negative Keywords
    1. Quality Score
    • Qulaity score is an estimate of the quality of your ad, keyword and landing page
      • 10 – discounted by 50%
    • Higher quality score can lead to lower prices and better positions
      • 9 – discounted by 44%
    • each keyword has quality score
      • 8 – discounted by 37%
    • QS is calculated on a 1-10 scale
      • 7 – discounted by 28%
    • Its components are expected click through rate, ad relevance & landing page
      • 6 – discounted by 16%
      • 5 Google Benchmark
      • 4 – increased by 25%
      • 3 – increased by 67%
      • 2 – increased by 150%
      • 1 – increased by 400%
    • How do i see my quality score
    • How google calculate your Cost Per Click
      • Your price = the adrank of the advertiser below you / Your Quality Score + 0.78 rs
    • How to do keyword research
    • Use negative keywords to increase profitability
      • Singular & Plural
      • Research
      • Use keyword.io tool
      • Create negative keyword list
      • Match types
      • [exact]
      • “phrase”
      • broad match
      • Search Query report
      • Use negative keywords for both search & display campaigns
      • Audit your negative keywords regularly
      • GDN use broad match negatives only
      • YouTube use placements or keywords
      • Voice searches – use negaitve in 1st 10 words
    1. Labels
    • How to create labels
    • How to apply & filter labels
    1. Google ads landing page best practices
    • Top 6 tips to o